So, how to get to your goals the best way possible? This is a new theory that I’ve been testing out (and will keep the blog updated on as it progresses), and I’m excited to share it!
The idea behind this process is the tracking of your goals, and also making goals bite-sized. There is nothing more overwhelming (to me at least) than the thought of Goal #1: Conquer the World.
How on earth would that be accomplished? Laser beams? Death-ray? Dr. Horrible? It’s too broad of a goal, and though it may be someone’s, it thankfully isn’t mine
So how do you get to your goals? I do think one of the best ways is to start out with an overreaching goal, like $30,000 in revenue. Okay, cool, so how does one get from $0 to there? The same way you eat an elephant: one bite at a time.
So let’s say the goal is $30,000 in revenue, and let’s use a product priced at $100 to make our lives hella easier.
300 units sold at $100 each = $30,000 in revenue. That makes things seem more reachable, doesn’t it? That’s only 300 units that need to be moved, now how to go about that?
If this is our goal for the year (and okay, I know it’s a little into 2016, but still, plenty of time for 2016 goals), then we would divide the 300 units sold into 12 to see how many units we need to sell each month, which by the luck of the math gods equals 25 units a month.
But what if you are selling zero right now? How do you get up to 25 a month and maintain that? Well, we’re going to break it down further, but before we do that, let’s take a moment to consider breaking that 25/month goal into more measured chunks.
We know that we need to see 300 units/year, but that doesn’t mean we need to move that equally across 12 months to make it a success. Let’s make the goal:
Month 1: 5 units sold.
Month 2: 10 units sold
Month 3: 20 units sold
Month 4-12: 30 units sold
Know what happens under this scenario?
You would have sold 305 units — over the 300 goal! Woohoo!!! Time for some new boots, mama 😉
But how do you get there? 10 units, even 5 units can seem overwhelming at the beginning.
So break the goals down further: Plan what will be done each month, and what will be done each week to hit those numbers.
Then break it down further to what needs to be done each day.
At last! We have gotten to the crux. Planning each day’s goal with the larger goal (300 units sold) is the best way I’ve found to reach my goals.
Then, as you run into challenges or find that a tactic isn’t working, you can pivot and change the approach to something that will keep you on track.
But if you know that you need to sell 5 units a month, that means 1 product a week (or 2 if you are at the 10 unit stage). If you aren’t hitting those numbers, the approach needs to be changed or else the numbers for the year will be thrown.
How do you make sure you are on track? Monthly and quarterly assessments. Time for a glass of wine and to sit down with the data and crunch it.
How many phone calls or emails have been sent? Have you hit your numbers? Do you need to increase them?
This is a good starting point, and the goal and strategy can be changed along the way to adapt for the circumstances that you are encountering.
Would love to hear what you think, if you’ve tried this or another way to hit your numbers.